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Approach-approach conflict (Hergenhahn)

Tension resulting from the simultaneous attraction to two goals.
At a movie theatre complex, you feel anxious over the decision between seeing two shows that are about to start, both of which received excellent reviews.
Kurt Lewin (1890-1947) was the first psychologist to experimentally investigate conflict. He concentrated on three types: approach-approach, avoidance-avoidance, and approach-avoidance. In an approach-approach conflict, a person experiences tension as the result of being simultaneously attracted to two goals.
Further Reading:

Concise Medical Dictionary (1998). Conflict [On-line] Available:

Lewin, K. (1935). A dynamic theory of personality. New York: McGraw-Hill.

McGraw-Hill Companies. (2001). Conflict [On-line] Available:

Related Terms:
Approach-avoidance conflict (Hergenhahn)

Avoidance-avoidance conflict (Hergenhahn)

Lewin, Kurt (1890 - 1947)

Self-Instructional Resources:
Take a 1-item self-test over this concept.

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